Monthly Archives: January 2015

The power of a hashtag: #CityResolve produces impressive results for ULI

2014 was a banner year for do-good social media campaigns. People willingly doused themselves with buckets of ice for ALS, vowed to eat their vegetables thanks to Michelle Obama’s ‘Turnip for What?’ Vine and raised $5.5 million for Canadian mental health programs using the hashtag #BellLetsTalk.     Inspired by these creative campaigns, the ULI communications committee turned its attention towards encouraging Torontonians to better their city in 2015. New Year’s e-blasts are impersonal, we thought, and resolutions often fall by the wayside. Ultimately, what we came up with was a simple … Read More

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Urban Land Institute announces #CityResolve winner

FOR IMMEDIATE RELEASE TORONTO – (January 13, 2015) The Urban Land Institute (ULI) Toronto announced its winning Twitter #CityResolve campaign today from over 200 individual civic resolutions submitted last week. Judged by City of Toronto Chief City Planner and Executive Director, Jennifer Keesmaat. The winner will enjoy a one on one coffee with Keesmaat. “I am impressed by the quality of the civic resolutions that this campaign surfaced. 2015 looks to be a great year for urbanists and city builders. The people of Toronto are taking action to make their … Read More

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#cityresolve

When it comes to New Years, there’s no resolution too big or small – especially when it benefits your city.  Shoveling your sidewalk to improve walkability or vowing to take public transit in lieu of your car can make all the difference.  And we’re taking note! Tweet us how you intend to make Toronto a better place this year with the hashtag #cityresolve and we’ll spread the word here on our blog. WATCH THE VIDEO HERE One lucky winner will be invited for a one-on-one coffee with Toronto’s Chief Planner, Jennifer … Read More

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